In cities around the world, Bus Rapid Transit (BRT) helps move people more reliably and quickly, making the bus a preferred method of transit. In Chicago, elements of BRT debuted with a pilot project on Jeffery Boulevard in 2012. By 2015, service will expand to include the Central Loop Corridor (running east-west through the Loop to Navy Pier). Plans have been announced for Ashland Avenue service. The aim: reduced traffic congestion, increased ridership, and faster, reliable service.